Forbes 30 Under 30: Meet the Young Stars Making Millions

Forbes Reveals Their 30 Under 30 List for 2024

Forbes magazine has released its annual 30 Under 30 list, recognizing some of the most successful rising talents in a variety of industries. The list features 600 individuals who have made significant contributions in their respective fields, including art and style, media and music.

This year’s list features reality TV star and model Kendall Jenner, comedian Matt Rife, rapper Latto, actress Jenna Ortega, actress-singer Reneé Rapp, TikTok influencer Dylan Mulvaney, rapper Ice Spice, and many more.

Kendall Jenner Makes Forbes 30 Under 30 with $25M Tequila Empire

kandall forbes 30

Reality star and supermodel Kendall Jenner, 28, has made the list thanks in part to her growing tequila empire. Her company, 818 Tequila, sold more than 123,000 cases last year. Jenner started the brand without initially attaching her name, hoping that the liquid and the brand would stand on their own.

Forbes estimates that 818 brought in roughly $25 million in sales in 2022. Jenner has also secured modeling work with brands like Calvin Klein, Prada, and Stella McCartney this year, and she reportedly continues to make millions by appearing on her family’s Hulu reality show, “The Kardashians.”

Latto Makes Forbes 30 Under 30 List, Earning $12M Off Music, Brand Deals

Forbes 30 Under 30: Meet the Young Stars Making Millions

Rapper Latto, 24, was spotlighted in Forbes’ music category, thanks to her multiple sources of income. In 2023, she is on track to earn $12 million, up from $3 million last year.

Latto’s income comes from a variety of sources, including an appearance fee for an average of $300,000, revenue from music royalties, brand deals, a tour with Lizzo, and a brief acting stint on the Freeform sitcom “Grown-ish.”

Dylan Mulvaney Makes Forbes 30 Under 30 Social Media List

Actress and LGBTQ+ activist Dylan Mulvaney, 26, made Forbes’ social media list after raking in an estimated $2 million in earnings last year. Mulvaney achieved viral fame with her “Days of Girlhood” TikTok series, which documented her gender transition, drawing more than 1 billion views.

Mulvaney hopes that her videos will inspire people to unlock a new part of themselves. She also wants brands to go beyond “just inclusive marketing” and stand up for what’s right.

Matt Rife Makes List, Earning an Estimated $25M Last Year

Forbes 30 Under 30: Meet the Young Stars Making Millions

Matt Rife, 28, made Forbes’ Hollywood and entertainment list after earning an estimated $25 million in the year ending in June 2023. Rife has nearly 17 million followers on TikTok and recently released a Netflix comedy special, “Natural Selection.”

Rife recently faced criticism for a joke he made about domestic violence in his Netflix special. He responded to the criticism with a fake apology that linked to a website selling “special needs helmets.”

Jenna Ortega Makes List Off Success of ‘Scream,’ ‘Wednesday’

Forbes 30 Under 30: Meet the Young Stars Making Millions

Actress Jenna Ortega, 21, has made the list thanks to starring roles in Netflix’s “Addams Family” spinoff “Wednesday” and a recent “Scream” franchise film. Forbes noted that “Wednesday” has become the streamer’s most-watched English-language series.sharemore_vert

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